Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/02764_Field_MOPR T2.txt

Text File | 1996-04-10 | 629b | 13 lines

As you know, my diagnosis of the change is
electronic. When the globe becomes a single
electronic computer, with all its languages and
cultures recorded on a single tribal drum, the fixed
point of print culture becomes irrelevant and
impossible, no matter how precious. But no, there is
a chance of retaining such values, after due
appraisal of both old and new media. But the old
values cannot be achieved by the old methods. And
I do not mean that we should attempt to achieve
the values of print culture by teaching print by film
or television. The latter course is totally destructive
of print values.